Privacy Policy
Last updated: 29 September 2026
1. Who we are
Anvelo ("we", "us") designs, builds and runs AI systems for businesses, including car dealerships, motor finance providers and trade distributors. Anvelo is a trading name of 53 North Group Ltd, company number 17378441, an active company registered in England and Wales at 259 Wallasey Village, Wallasey, Merseyside, United Kingdom, CH45 3LR. For any privacy question, contact hello@anvelohq.com.
- Legal name and company number
- 53 NORTH GROUP LTD (17378441)
- Company status
- Active
- Incorporated on
- 3 August 2026
- Correspondence address
- 259 Wallasey Village, Wallasey, Merseyside, United Kingdom, CH45 3LR
2. Information we collect
- Details you submit through our forms: name, work email, company, phone number, and your message.
- Booking details when you schedule a call through our scheduling provider.
- Technical data such as IP address, browser and usage information collected through standard server logs.
3. How we use your information
To respond to your enquiry, provide and improve our services, arrange calls, and meet our legal obligations. We do not sell your personal data.
4. Lawful bases (UK GDPR)
We rely on your consent, our legitimate interests in responding to business enquiries, and the performance of a contract where one is in place.
5. Sharing
We share data with trusted service providers who help us operate, for example hosting, scheduling, and workflow automation, under appropriate agreements.
6. International transfers
We operate across the United Kingdom and the Gulf (UAE, Saudi Arabia, Qatar). Where data is transferred internationally, we use appropriate safeguards.
7. Retention
We keep personal data only for as long as necessary for the purposes above, then delete or anonymise it.
8. Your rights
You have rights to access, correct, erase, restrict, port and object to the processing of your personal data. You may also complain to the UK Information Commissioner's Office (ICO).
9. Cookies
We keep non-essential cookies to a minimum and do not use intrusive advertising trackers, which is why you will not see a cookie consent banner.
10. Changes & contact
We may update this policy from time to time. Questions? Email hello@anvelohq.com.
11. Connected Gmail accounts and enquiry automation
Our Ken Rhodes Lead Automation connects an authorised Gmail mailbox to the Ken Rhodes enquiry-management process. It reads incoming messages to identify enquiries. The message data processed can include sender details, subject lines, message content and timestamps. The current configuration includes read and unread incoming messages, excluding sent messages and drafts.
Relevant names, email addresses, telephone numbers, requested services and enquiry text are extracted to create or update contacts in GoHighLevel/LeadConnector and support enquiry follow-up. The integration runs in n8n hosted on Render. Workflow execution history may also contain message data and extracted information.
A connected GoHighLevel workflow uses an OpenAI-powered action to prepare a personalised opening SMS from contact and enquiry fields. These services process information as part of the enquiry-handling workflow. The sharing, international transfers, retention and rights sections above also apply to this information.
Account holders can revoke Gmail access through their Google account connections. Revoking access stops future authorised access to Gmail; it does not automatically delete records already copied to the CRM or retained in workflow history. For questions or deletion requests, contact hello@anvelohq.com.