£750k from lost leads
We re-worked leads CreditFix had written off, over SMS, to find the people still in the market for the product they first enquired about.
Credit, CreditFix
We invent AI systems and put them to work inside the tools businesses already run. Since the week ChatGPT launched, across legal, finance, retail, automotive and trade.
Our AI has run in production for







An eye-shape scanner that reads each customer's eye shape and recommends the lashes that will suit them, used in store and at brand events.
Dec 2022
The week ChatGPT launched, we attached case law to an AI and let it qualify legal leads by text. Leads who chatted turned up to more of their calls.
Next
We turned the method on old databases. For CreditFix it produced £750k in sales from leads written off as lost.
Then
We built the platform and harness behind it. More than 10,000 businesses have now used it, sending over 10 million AI messages a year.
Then
Eye-shape scanning in Boots and Superdrug, photo evidence checks, credit agreement review and production voice AI.
2026
Everything we have built, brought to car dealerships, regulated industries, retail and trade distribution.
Most of our work has been in legal and financial services, where the rules are strict and the paperwork is heavy. The same systems have since run everywhere from dental practices to online retail.
£750k from lost leads
We re-worked leads CreditFix had written off, over SMS, to find the people still in the market for the product they first enquired about.
Credit, CreditFix
600 vehicles in three months
Powersport vehicles sold in a single quarter for Joyride Financial, with AI working the enquiries.
Automotive finance, Joyride Financial
In store at Boots and Superdrug
An AI eye-shape scanner that recommends the lashes that suit each customer, used in store and at brand events.
Retail and beauty
Photo in, evidence out
Customers photograph the problem; the AI checks the photo actually shows it, then chases the e-signatures to move the case on. Now used in mortgages too.
Legal and mortgages
Solar, sized from an address
Homeowners share their address and a photo; the AI uses Google's mapping data to tell them roughly whether solar would pay on their property.
Solar
Day one of ChatGPT
Our first system attached case law to an AI and qualified legal leads over SMS. Leads who had chatted by text turned up to more of their booked calls.
Legal, December 2022
R&D is the day job. Most of what we build hasn't been built before, so we build it ourselves, on our own technology.
AI that talks to customers where they already are.
AI over SMS
Database reactivation
Self-learning live chat
Support history training
Production voice AI
The rules that make AI safe to put in front of customers.
Sentinel
Moderation AI
The Gauntlet
AI that reads photos, statements and agreements.
Eye-shape scanning
Photo evidence checks
E-signature chasing
Bank statement analysis
Credit agreement review
CV ranking
Solar suitability
AI that finds the next sale and the best way to ask for it.
Cadence
AI A/B testing
Signal
Reputation AI
Abandoned-cart AI
WhatsApp credit checks
Operators who have built and sold before, not just shipped code.
Co-founder, applied AI and product
Has put AI into commercial production since the week ChatGPT launched, starting with an AI that qualified legal leads over SMS.
Built the platform and harness Anvelo runs on, which more than 10,000 businesses have used and which sends over 10 million AI messages a year.
Has built AI inside FCA-, SRA- and HIPAA-regulated environments: document assessment, eligibility checking, risk classification and conversational credit checks.
Began his career at NCC Group across PCI DSS, ISO 27001 and Cyber Essentials.
Co-founder, operations and growth
Co-founded Velstar, a Shopify Plus agency that turns over eight figures, with more than 150 clients and around 300 staff.
Before that he built an ecommerce business from home to close to £3m turnover, and ran UK sales for Drayton at Invensys, selling heating controls through the merchant and distributor trade.
Book a 15-minute revenue review. We look at your lead sources, lease renewals and systems, and show you in pounds what is recoverable before we talk price.
Book a revenue reviewLegal, finance, retail, distribution or something we haven't listed. New work starts with a paid discovery: we map the process, the systems it touches and the number worth moving, then tell you whether a build will pay back.
Start a conversation